One afternoon at my job two years ago, an alert popped up on my mobile device: my paycheck had been deposited. It was a decent sum for a someone still at university, so I did my usual payday ritual: I opened every retail application on my device. Amazon, Vinted, Etsy, Depop, Zara, the list was endless. In under 60 minutes, I had parted with £90 on clothes, home decor and a completely useless weighted blanket that never touched.
A few days later, I went online again and bought a hairdryer. I already owned one, but reasoned an extra one couldn't hurt. Then I included LED strip lights and two pairs of shoes that weren’t even my size. This wasn't a new pattern. In reality, I’d been infamous for it ever since I could afford to buy my own things.
Whenever I felt stressed, exhausted or bored, I would mindlessly scroll until it always culminated in an unplanned shopping spree. My justification was always: “It's only £5.” But £5 became £10, then £20, and continued.
I was never entirely sure about the reason. Perhaps it was due to I grew up in a low-income family, where we’d go months without buying new outfits or anything to brighten up the home. So any time I had extra money, there was always a hidden desire for novel and exciting things. Or possibly, and definitely more likely, I was just financially irresponsible and succumbed easily to capitalism’s demands.
In the end, I opted to experiment with something new. Prior to buying any item, I’d place it in my digital cart, delay for 24 hours, then make a choice whether to finalize the purchase. The best part of this method was that it gave me space to reflect – an action I’d never taken. For the first time since adulthood, I began questioning: “Do I actually require this? Can I afford it?” More often than not, the response was negative.
If I opened Amazon, Depop or Zara and discovered products sitting in my basket, I’d remove them and start fresh. Using this method, I ceased buying things that I knew deep down I would never use. I once wanted to purchasing a trio of games, but after a waiting period before going to the shop, I understood I never actually play tabletop games.
I also contemplated buy a disposable film camera for my first holiday to Croatia. After waiting I recalled I possessed a phone, similar to everybody else, that has a perfectly adequate camera, and therefore did not need to buy a dedicated device.
It additionally means I am more discerning about the things I do buy, and I can finally look at my financial records devoid of experiencing shame or embarrassment.
Naturally, there have been times I’ve slipped back into old patterns – it's human nature. The difference now is that I can recognise the signs sooner, particularly when I’m rushing into a purchase. I’ve realised ennui is a powerful trigger. It’s probably the primary driver of my reckless spending.
Modern culture preys on this boredom and our need for immediate gratification. That’s the reason, looking back, forcing myself to halt before purchasing has felt strangely freeing. To be able to have command over my impulses and reaffirming that I don’t need to spend my diligently earned money on non-essential goods feels as revolutionary as it is straightforward.
A seasoned digital marketer with over a decade of experience in SEO and content strategy, passionate about helping businesses thrive online.