Passionate admirers of Taylor Swift are sparking a remarkable rise in visitor numbers at a European art institution that displays a artwork of Shakespeare's figure Ophelia, newly reimagined in a tune and music video from Swift's new release "Her newest album".
The museum in Wiesbaden in the central German town of this location saw hundreds more patrons than normal over the weekend, as fans wished to see the actual version of the painting that opens the music video for "Swift's new song".
In the visual piece, which has been watched over 65 thousand occasions on online, the painting transforms, with Swift at its center.
"We're really enjoying this focus - it's very enjoyable," a gallery official stated.
The spokesperson shared that one household had journeyed from the northern city of the northern hub, a five-hour journey away, while a portion of the guests were U.S. citizens from a nearby army base.
The spokesperson explained that followers realized the historical portrait - thought to be created to 1900 - was there when the museum team, recognizing the likeness, put an invitation on their digital site encouraging any the singer's followers to join a dedicated museum walk.
The news then became popular across social media, the museum confirmed.
Social media content describing the portrait's location received thousands of engagements, significantly more than the approximately one hundred of reactions that most of its content tend to get.
In the classic play, the character Ophelia, his wife, a young noblewoman from the Scandinavian country, becomes insane and dies in water.
While not as famous than the renowned painting of Ophelia, the depiction also portrays a female figure in a elegant garment lying drowned in a body of water, surrounded by flowers.
The visual is referenced on Taylor Swift's release packaging, which features her somewhat underwater in a aquatic setting.
"We are surprised and delighted that the artist incorporated this portrait from the institution as influence for her video," a gallery head commented.
"This is, of course, a great possibility to bring in individuals to the museum who haven't discovered us so far."
"Swift's new album" secured the UK's greatest first week of 2025, after moving 304,000 units in the first one week.
In the United States, it achieved over 4 million corresponding album units in the U.S. in its opening week, according to industry reports, exceeding the achievement held by this artist with her release "25" in 2015.
The record is the artist's another project to top the UK rankings in the current year, following "an earlier album" in the winter month and "a prior project", when it returned to first place in the spring month.
It is also the debut original album Swift has released since she revealed her upcoming wedding to athlete Travis Kelce in August and disclosed in the spring that she had retrieved ownership over her earlier recordings.
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