Michael Jeffrey Jordan, as he cordially introduced himself in a federal courtroom on Friday, admitted that his drive to win and novelty within the sport motivated his push for 23XI Racing to confront Nascar over alleged violations of competition laws.
The owner disclosed operational insights of his 23XI team, revealing he put in $40 million of his own funds into the Cup Series operation launched with partner Polk and driver Hamlin.
âSomeone had to step forward,â Jordan stated in the Charlotte courtroom. âI was a new person, I wasnât afraid. I felt I could challenge Nascar in its entirety. From my perspective, the sport required examination through a new lens.â
The heart of the case involves the end of a 2016 deal where Nascar granted each team a franchise. This system mirrors other major leagues with separately owned franchises, such as the Charlotte Hornets or the Carolina Panthers. This deal was set to expire in 2024 when Nascar demanded teams renew their charters.
Jordan was on the witness stand for an hour and left the court to pandemonium, with onlookers and reporters clamoring for a view or a picture of the global icon.
23XI Racing is leading the full-court press along with Front Row Motorsports for Nascar to change a operating model Jordan said is unlawful to maintain excessive control.
At issue for Jordan and a fellow team representative, who preceded Jordan, are events from last September. Gibbs described a frantic and emotional period where the racing circuit informed teams they must sign a charter agreement extension. This agreement spanned over a hundred pages detailing team compensation and a guaranteed entry in every race.
Jordan explained that his team and its ally concluded their sole viable path was to refuse a signature that 112-page package and take the issue to court. All other teams agreed to the terms.
Jordan and co-owner Denny Hamlin approached Nascar about potential amendments or negotiations. Nascar refused to engage, according to his testimony.
But in the end, the resistance against what he saw as a unsustainable system was driven by the usual bottom line for Jordan: Winning.
âHamlin persuaded me getting a third driver improved our chances to win,â he testified, sharing that he bought a third charter late in 2024 for $28 million amid the legal dispute. âSo I took the plunge.â
Heather Gibbs detailed her push for indefinite franchises, submitted in a written letter to Nascar. She said the timing of the contract signing demand didnât sit well.
According to her, the team founder first tried to call and talk Nascar out of forcing signatures, but CEO Jim France declined the request.
âDonât do this to us,â Gibbs recounted was the message to Nascarâs executives. The response was, âIf I wake up and I have 20 charters, thatâs what I have. If there are 30, I have 30.â
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Steven Kelley
| 13 May 2026
Steven Kelley
| 13 May 2026
Steven Kelley
| 13 May 2026